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Game for Charity (G4C) is driving innovation by helping nonprofit organizations leverage the internet for raising funds. Our patent-pending solution allows organizations to create, manage and launch online game events to drive donor acquisition, revenue generation and message awareness. Our solution takes advantage of the convergence of two rapidly growing markets: 1) online charitable giving, and 2) online casual games.
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Game for Charity’s solution provides organizations with an opportunity to improve awareness and funds collected through online game tournaments. By leveraging the enormous popularity of these types of games, an organization can offer entertaining, incentive driven tournaments that draw participants into supporting their mission and cause. Although these principles have been applied in real world events (charitable golf tournaments, walk-a-thons, marathons, and races) for years, only Game for Charity can offer an online solution.
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Most organization’s events are limited in size and reach due to physical limitations, marketing constraints, and/or costs. Game for Charity expands the reach of an event by leveraging the scale and efficiency of the Internet. An organization can not only invite an unlimited number of initial participants, but also take advantage of the viral tendencies of the Internet by allowing participants to easily invite their personal and professional networks to the event. Thus, an organization raises more funds and increases the number of supporters in its database.
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Corporate sponsors are always looking for ways to improve the awareness of their charitable contributions. Since G4C events are not limited in the number of participants or duration, our solution improves a sponsor’s visibility by providing more exposure to their brand via three mechanisms:
• Email Placements – Sponsorship slots within the various e-mail communications that support the event, including initial invitation, event reminders, and participation thank you follow-ups.
• Event Page Sponsorship – The organization’s event page offers sponsorship slots.
• Game Play Advertisements – Sponsors can purchase banner ad impressions that display above the game during play.
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Offline events are generally time consuming, resource intensive, and costly. Planning cycles for these events can last 6-8 months or more. Game for Charity drastically reduces the time, effort and cost to launch targeted, effective fundraising events. A customized event can be launched, managed and monitored in as quickly as one day using the tools and support provided by our team.
Contact us
to learn more…
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